The Toyota Exception: Why One Automaker's Bet on EVs Will Pay Off As the global automotive industry grapples with its latest crisis, one company stands out from the pack.
While rivals are cutting losses and abandoning their electric vehicle (EV) strategies, Toyota has doubled down on battery power.
This month's announcement that the Japanese giant will continue to roll out new EV models, despite trimming spending elsewhere in the lineup, is a stark contrast to the industry's prevailing trend.