The Vogue for Virtue: What's Behind Reading's Sudden Coolness? The proliferation of celebrity book clubs and designer literary collaborations has created a peculiar phenomenon: reading is suddenly cool again.
The fashion world, in particular, seems to be embracing literature with open arms – or rather, with glittering accessories.
Dior's Book Tote, emblazoned with classic covers, has become the ultimate status symbol for bibliophiles. Behind this vogue for virtue lies a more complex story.