The Gimmick of Sales Seasons: A Closer Look at Best Buy's Black Friday in July The retail industry has mastered the art of creating artificial urgency, conjuring up emotions of FOMO (fear of missing out) to drive sales.
One example of this tactic is Best Buy's recent "Black Friday in July" event. On closer inspection, these sales events seem to offer consumers a chance to snag top tier tech products at discounted prices.
However, they are actually carefully crafted strategies designed to keep sales figures looking healthy throughout the year.