Klook's Global Ambitions: A Test of Asia's Travel Tech Giants Ethan Lin's story is one of serendipity and entrepreneurial zeal.
As a young investment banker, he took a disastrous trip to Nepal that would eventually inspire him to co found Klook, one of Asia's largest travel platforms.
Klook's rapid growth across the region has been fueled by its focus on foreign independent travelers (FITs), who crave authentic experiences over traditional tourist attractions.