Apple Bans Home Services from Its Upcoming Maps Ads The latest move by Apple to redefine its advertising landscape has been met with a mixture of interest and skepticism.
The iPhone maker has published a rulebook for its new Maps ads, which reveal a more curated approach than Google's. At first glance, this might seem like a minor adjustment in the grand scheme of online advertising.
However, as we examine the specifics, it becomes clear that Apple is taking a significant step towards creating a unique ad ecosystem.